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Streaming Video (SVOD/AVOD/Hybrid) — Europe market analysis

The global streaming video market continues to expand rapidly, driven by rising broadband penetration, mobile device adoption, and shifting consumer preferences toward on-demand content. The sector encompasses subscription (SVOD), ad-supported (AVOD), and hybrid models, with major players including Netflix, Disney+, Amazon Prime Video, and regional platforms. The market is characterized by high content investment, increasing localization, and intensifying competition for both subscribers and advertising revenue.

Market

Streaming Video (SVOD/AVOD/Hybrid)

Region

Europe

Growth
CAGR 2019 2024

12

CAGR 2024 2030 Base

9.1

CAGR 2024 2030 Downside

6

Drivers

Expanding broadband access; localization of content; regulatory support for European productions.

Risks

Fragmented language markets; stricter content quotas; economic headwinds affecting discretionary spend.

Distribution
Market Size

31510000000

Share

23

Footnotes
line1

1) Market size includes SVOD, AVOD, and hybrid streaming video services; excludes transactional VOD and traditional pay-TV.

line2

Regional splits reflect 2023–2024 estimates; growth projections assume continued broadband expansion and content investment.

source

Askpot AI Analysis Report 2025