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Divertissements Mathers: Summary

Divertissements Mathers is a retail and recreation company that offers a unique combination of a flea market, drive-in theatre, and an amusement center. It provides a vibrant shopping and entertainment experience with over 100 boutiques open year-round.

Service Name

Divertissements Mathers

Industry

Retail and Recreation, Entertainment, Amusement, Flea Market

Main Value Proposition

To provide a diverse and entertaining shopping experience in a lively atmosphere.

Description

Divertissements Mathers is a retail and recreation company that offers a unique combination of a flea market, drive-in theatre, and an amusement center. It provides a vibrant shopping and entertainment experience with over 100 boutiques open year-round.

Key Features

Largest flea market in Quebec with over 100 boutiques; Drive-in theatre with a movie schedule; Indoor playground with party rooms; Year-round entertainment and shopping options

Use Cases

Ideal for families looking for a fun day out, shoppers seeking unique products, and individuals wanting to enjoy movies in a nostalgic drive-in setting.

Competitive advantages

Diverse range of entertainment options in one location; Year-round operation with a variety of events; Unbeatable prices on merchandise from numerous vendors

Strengths

The main strengths include a wide variety of shopping options, a unique blend of entertainment experiences, and a commitment to customer satisfaction through innovative ideas.

Positioning

Divertissements Mathers positions itself as a premier destination for both shopping and entertainment in Quebec.

Audience

Families, local shoppers, and entertainment seekers are the primary target users who gain maximum value from the services offered.

CTA

Explore the Flea Market, Check out the movie schedule, Discover the amusement park

Tags
  • Flea Market

  • Drive-In Theatre

  • Amusement Center

  • Shopping

Tagline

Divertissements Mathers combines the largest flea market in Quebec, a legendary drive-in, and a brand new amusement center.

Tone of Voice

Inviting, energetic, family-friendly

Differentiation

Divertissements Mathers uniquely combines multiple entertainment options including a flea market, drive-in theatre, and amusement center, making it a one-stop destination for shopping and fun.

Brand Positioning

The brand identity emphasizes a fun, family-friendly environment that combines shopping with various recreational activities.

Founded

1966-01-01

Founders
  • Jean-Guy Mathers