- Service Name
Measure Protocol
- Industry
Market Research, Analytics, Data Solutions, Behavioral Data
- Main Value Proposition
Measure Protocol empowers businesses to drive brand success through data-driven decisions by providing unprecedented insights into consumer behavior.
- Description
Measure Protocol provides a platform for accessing consumer behavioral data at scale, enabling businesses to make data-driven decisions. It offers insights into digital behaviors across various platforms, helping brands understand their audience better.
- Key Features
World’s largest holistic behavioral dataset on consumer behavior; Power Index for competitive analysis of consumer spending; Affinity score capturing every user-level digital touchpoint; Fully-compliant environment for data sharing and privacy
- Use Cases
The service is most valuable for marketing professionals, media agencies, and brands looking to understand consumer behavior, optimize marketing strategies, and improve customer engagement.
- Competitive advantages
Access to the most diverse set of digital behaviors; 100% zero-party, fully-permissioned data; User-friendly dashboards and regular data feeds for business intelligence
- Strengths
Measure Protocol's strengths include its extensive behavioral dataset, commitment to data privacy, and the ability to provide actionable insights that enhance marketing strategies.
- Positioning
Measure Protocol positions itself as a leader in consumer intelligence, providing businesses with the tools to understand and leverage consumer behavior for competitive advantage.
- Audience
The target users include marketing professionals, media agencies, and brands in need of consumer insights, particularly those focused on Gen Z, Millennials, and Gen X.
- CTA
Book A Demo
- Tags
Consumer Insights
Behavioral Data
Data Privacy
Market Research
- Tagline
Unlock the full potential of consumer intelligence with the best-in-class behavioral data
- Tone of Voice
Professional, informative, empowering
- Differentiation
Measure Protocol stands out in the market by offering a comprehensive view of consumer behaviors across multiple digital touchpoints, including social media, e-commerce, and search engines, all while ensuring data privacy and compliance.
- Brand Positioning
The brand identity of Measure Protocol is centered around trust, innovation, and empowerment, focusing on helping consumers take ownership of their data while providing businesses with high-quality insights.
- Founded
2018-02-01
- Founders
John Martin
Owen Hanks
Paul Neto
Prashanth Ravindran