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Steer: Summary

Steer is an advanced CRM platform designed for automotive service providers, evolving from Mechanic Advisor. It offers enhanced tools for shop marketing and customer relationship management to improve the automotive experience.

Service Name

Steer

Industry

Automotive, service industry, repair services, customer relationship management

Main Value Proposition

Steer provides automotive service providers with intuitive tools to enhance customer relationships and streamline shop marketing.

Description

Steer is an advanced CRM platform designed for automotive service providers, evolving from Mechanic Advisor. It offers enhanced tools for shop marketing and customer relationship management to improve the automotive experience.

Key Features

Best-in-class shop marketing tools; Comprehensive directory of trusted repair shops; Enhanced CRM tools; Free resources for vehicle owners

Use Cases

Steer is most valuable for automotive repair shops looking to enhance their marketing efforts, vehicle owners searching for trusted repair services, and businesses aiming to improve customer communication.

Competitive advantages

Comprehensive directory of auto repair shops across the U.S. and Canada; Enhanced CRM tools that improve user experience; Free resources available for vehicle owners

Strengths

Steer leverages its established reputation from Mechanic Advisor while offering improved tools and resources for both repair shops and vehicle owners.

Positioning

Steer positions itself as a leading CRM solution specifically tailored for the automotive industry, focusing on enhancing the repair experience for both service providers and customers.

Audience

The target users include automotive repair shop owners, vehicle owners seeking reliable repair services, and automotive service providers looking for effective marketing tools.

CTA

FIND A REPAIR SHOP

Tags
  • CRM

  • auto repair

  • shop marketing

  • vehicle services

Tagline

Mechanic Advisor's CRM is now Steer

Tone of Voice

Professional, supportive, innovative

Differentiation

Steer differentiates itself by combining a robust CRM with a trusted directory of repair shops, ensuring users have access to both marketing tools and reliable service options.

Brand Positioning

Steer maintains a strong brand identity as a trusted resource in the automotive repair sector, evolving from Mechanic Advisor to offer more comprehensive solutions.

Founded

2006-06-01

Founders
  • Parker Swift

  • Robert Gendron