- Service Name
Steer
- Industry
Automotive, service industry, repair services, customer relationship management
- Main Value Proposition
Steer provides automotive service providers with intuitive tools to enhance customer relationships and streamline shop marketing.
- Description
Steer is an advanced CRM platform designed for automotive service providers, evolving from Mechanic Advisor. It offers enhanced tools for shop marketing and customer relationship management to improve the automotive experience.
- Key Features
Best-in-class shop marketing tools; Comprehensive directory of trusted repair shops; Enhanced CRM tools; Free resources for vehicle owners
- Use Cases
Steer is most valuable for automotive repair shops looking to enhance their marketing efforts, vehicle owners searching for trusted repair services, and businesses aiming to improve customer communication.
- Competitive advantages
Comprehensive directory of auto repair shops across the U.S. and Canada; Enhanced CRM tools that improve user experience; Free resources available for vehicle owners
- Strengths
Steer leverages its established reputation from Mechanic Advisor while offering improved tools and resources for both repair shops and vehicle owners.
- Positioning
Steer positions itself as a leading CRM solution specifically tailored for the automotive industry, focusing on enhancing the repair experience for both service providers and customers.
- Audience
The target users include automotive repair shop owners, vehicle owners seeking reliable repair services, and automotive service providers looking for effective marketing tools.
- CTA
FIND A REPAIR SHOP
- Tags
CRM
auto repair
shop marketing
vehicle services
- Tagline
Mechanic Advisor's CRM is now Steer
- Tone of Voice
Professional, supportive, innovative
- Differentiation
Steer differentiates itself by combining a robust CRM with a trusted directory of repair shops, ensuring users have access to both marketing tools and reliable service options.
- Brand Positioning
Steer maintains a strong brand identity as a trusted resource in the automotive repair sector, evolving from Mechanic Advisor to offer more comprehensive solutions.
- Founded
2006-06-01
- Founders
Parker Swift
Robert Gendron