- Service Name
POWER
- Industry
Retail, Electronics, Home Electronics, Consumer Electronics
- Main Value Proposition
POWER provides customers with exceptional deals on electronics and a rewarding loyalty program that enhances the shopping experience.
- Description
POWER is a new electronics retailer in Sweden, offering a wide selection of home electronics at competitive prices. The company aims to challenge the market with unique deals and a customer loyalty program.
- Key Features
Unique weekend deals; Tesla Model 3 giveaway with mobile purchase; MyPOWER loyalty program with 2% bonus; Fast delivery options
- Use Cases
POWER is most valuable for customers looking to purchase electronics at discounted prices, those interested in loyalty rewards, and individuals participating in promotional events.
- Competitive advantages
Wide selection of over 30,000 products; 2% bonus on every purchase through MyPOWER; Strong focus on customer service and satisfaction
- Strengths
The main strengths of POWER include its extensive product range, competitive pricing, and innovative customer loyalty program.
- Positioning
POWER positions itself as a modern and customer-centric electronics retailer that offers both value and quality.
- Audience
The target audience includes tech-savvy consumers, bargain hunters, and individuals interested in electronics and mobile subscriptions.
- Brand Positioning
POWER's brand identity is built around being a challenger in the electronics market, focusing on customer benefits and innovative shopping experiences.
- CTA
Shop now
- Differentiation
POWER differentiates itself by transforming from MediaMarkt to a new brand that emphasizes customer loyalty and unique weekend promotions.
- Tagline
Power Weekend is ON!
- Tags
electronics
loyalty program
discounts
promotions
- Tone of Voice
Inviting, energetic, competitive
- Founded
1979-01-01
- Founders
Erich Kellerhals
Helga Kellerhals
Leopold Stiefel
Walter Gunz