- Service Name
mediasmart
- Industry
Advertising, Programmatic Advertising, Mobile Advertising, Digital Marketing
- Main Value Proposition
mediasmart provides a unified programmatic platform that enhances brand recognition and engagement through synchronized advertising across various screens.
- Description
mediasmart is a self-serve mobile programmatic platform that enables advertisers to manage and optimize their advertising campaigns across multiple channels. It offers unique incremental metrics to measure the effectiveness of advertising efforts.
- Key Features
Connected TV Sync for synchronized advertising campaigns; Impactful Mobile Ads for broad audience reach; Drive to Store with Incrementality for location-based targeting; Scalable Omnichannel Targeting for integrated advertising strategies
- Use Cases
mediasmart is most valuable for advertisers looking to enhance their omnichannel marketing strategies, optimize mobile ad campaigns, and effectively target consumers based on location insights.
- Competitive advantages
Global reach with campaigns running in over 150 countries; Award-winning solutions recognized for effectiveness in programmatic advertising; User-friendly interface that streamlines marketing operations
- Strengths
mediasmart's strengths include its innovative technology for audience targeting, a strong track record of awards and recognitions, and a commitment to brand safety and ad quality.
- Positioning
mediasmart positions itself as a leading self-serve platform in the programmatic advertising space, focusing on integration and effectiveness across multiple advertising channels.
- Audience
The target users include digital marketers, advertising agencies, and brands looking to leverage programmatic advertising for enhanced reach and engagement.
- CTA
Get In Touch
- Tags
Programmatic Advertising
Mobile Ads
Connected TV
Omnichannel Marketing
- Tagline
Integrating Consumer Journeys Across Screens
- Tone of Voice
Professional, Innovative, Engaging
- Differentiation
mediasmart stands out in the market by offering a unique combination of programmatic advertising solutions that integrate mobile, CTV, and DOOH, along with a focus on privacy compliance and real-time optimization.
- Brand Positioning
mediasmart's brand identity is centered around innovation, effectiveness, and a commitment to providing measurable results for advertisers.
- Founded
2011-11-07
- Founders
Alberto Benbunan
Michael Kleindl
Noelia Amoedo