- Service Name
Fabric by Gerber Life
- Industry
Financial Services, Insurance, Life Insurance, Family Financial Planning
- Main Value Proposition
Fabric by Gerber Life offers a one-stop solution for families to secure their financial future through affordable life insurance, free wills, and investment tools.
- Description
Fabric by Gerber Life provides a comprehensive suite of financial tools including life insurance, wills, and investment accounts designed specifically for families. It aims to simplify the financial planning process for parents by offering essential services in one accessible platform.
- Key Features
Affordable life insurance starting at $1/day; Free will creation service; Kids' investment accounts for future financial planning; User-friendly digital interface for easy navigation
- Use Cases
Parents looking to secure life insurance for their family; Individuals wanting to create a will quickly and easily; Families planning for their children's future financial needs through investment accounts; Anyone needing a straightforward way to manage their financial planning
- Competitive advantages
No hidden fees and the ability to cancel anytime; Guaranteed premiums that do not increase over the policy's life; A trusted brand with over 50 years of experience and a strong customer base
- Strengths
Fabric's strengths lie in its affordability, ease of use, comprehensive service offerings, and the trust associated with the Gerber Life brand.
- Positioning
Fabric positions itself as a modern, digital-first solution for family financial planning, emphasizing simplicity and accessibility.
- Audience
The primary audience includes parents, individuals with dependents, and families seeking to simplify their financial planning. The service is particularly valuable for those who prioritize affordability and ease of use.
- CTA
Get Started
- Tags
Life Insurance
Financial Planning
Wills
Investment Accounts
- Tagline
Plan like a parent
- Tone of Voice
Friendly, supportive, straightforward
- Differentiation
Fabric stands out by integrating multiple financial services—life insurance, wills, and investment accounts—into a single, user-friendly platform, making it easier for parents to manage their family's financial needs.
- Brand Positioning
Fabric by Gerber Life is positioned as a trusted partner for families, leveraging the heritage of Gerber Life to instill confidence in its financial products.
- Founded
2015-01-01
- Founders
Adam Erlebacher
Steven Surgnier