- Service Name
Mented Cosmetics
- Industry
Beauty, Cosmetics, Makeup, Ethically Made Products
- Main Value Proposition
Mented Cosmetics provides high-quality makeup that celebrates diversity and inclusivity, allowing women of color to find products that suit their unique skin tones.
- Description
Mented Cosmetics offers cruelty-free and vegan makeup products specifically designed for women of color. Their mission is to provide makeup that complements a diverse range of skin tones, ensuring that everyone can find their perfect match.
- Key Features
Cruelty-free and vegan formulations; Wide range of shades for diverse skin tones; Curated routine bundles for easy shopping; Free shipping on orders over $40
- Use Cases
Mented Cosmetics is most valuable for women of color looking for makeup that matches their skin tone, individuals seeking cruelty-free and vegan beauty products, and customers wanting curated makeup routines.
- Competitive advantages
Specialization in products for women of color; Commitment to cruelty-free and vegan standards; Strong community engagement and brand loyalty; Curated bundles that simplify the shopping experience
- Strengths
Mented Cosmetics excels in creating products that are not only high-quality but also inclusive, ensuring that all women can find their ideal makeup solutions. Their focus on ethical practices and community connection further strengthens their brand.
- Positioning
Mented Cosmetics positions itself as a luxury beauty brand that prioritizes inclusivity and diversity in the beauty industry, catering specifically to the needs of women of color.
- Audience
The target users include women of color, beauty enthusiasts looking for ethical makeup options, and individuals seeking personalized beauty solutions.
- CTA
Shop now
- Tags
Cruelty-free
Vegan
Inclusive Beauty
Makeup for Women of Color
- Tagline
Pigment is our Passion
- Tone of Voice
Inclusive, Empowering, Passionate
- Differentiation
Mented Cosmetics stands out in the market by focusing exclusively on the needs of women of color, offering a tailored selection of shades and products that are often overlooked by mainstream beauty brands.
- Brand Positioning
Mented Cosmetics identifies itself as a brand that empowers women of color by providing them with makeup that reflects their beauty and individuality, ensuring they are not an afterthought in the beauty market.
- Founded
2017-01-01
- Founders
Amanda E. Johnson
KJ Miller