- Service Name
METRO AG
- Industry
Wholesale, Food Trade, HoReCa, Food Service
- Main Value Proposition
METRO offers a comprehensive wholesale solution that combines quality products, exceptional service, and innovative digital solutions to support the success of professional customers.
- Description
METRO AG is a leading international food wholesaler specializing in the HoReCa (Hotels, Restaurants, Catering) sector and traders. The company provides high-quality products and services tailored to the needs of professional customers.
- Key Features
Extensive product range tailored for HoReCa and traders; Strong delivery service combined with brick-and-mortar stores; Digital solutions for a unique multichannel business model; Commitment to high quality and attractive pricing
- Use Cases
Primary scenarios include supplying hotels, restaurants, cafés, and small food retailers with high-quality food products and services.
- Competitive advantages
Specialization in the HoReCa sector, providing tailored solutions; Combination of physical and digital shopping experiences; Strong focus on customer success and satisfaction
- Strengths
Key strengths include a vast product selection, a commitment to quality, and a robust support system for professional customers in the food industry.
- Positioning
METRO positions itself as a trusted partner for professional customers in the food industry, emphasizing quality, service, and a comprehensive product range.
- Audience
The target audience includes professional customers such as hotel owners, restaurant managers, café operators, and small food retailers who seek quality and reliability in their wholesale suppliers.
- CTA
Learn more about our services
- Tags
Wholesale
Food Service
HoReCa
Multichannel
- Tagline
Wholesale is our passion.
- Tone of Voice
Professional, supportive, reliable
- Differentiation
METRO stands out in the market by integrating a strong delivery service with physical stores, creating a seamless multichannel experience for customers.
- Brand Positioning
The brand identity of METRO is centered around being a reliable and innovative partner for businesses in the food sector, focusing on their success.
- Founded
1964-01-01
- Founders
Ernst Schmidt
Wilhelm Schmidt-Ruthenbeck