- Service Name
MIMS
- Industry
Healthcare, Pharmaceuticals, Drug Reference Systems
- Main Value Proposition
MIMS offers reliable and up-to-date medicines information to enhance medication management and ensure safer prescribing practices.
- Description
MIMS is a comprehensive drug reference system that provides independently edited information on Australian prescription medicines and commonly used over-the-counter and alternative therapies. It offers a wide range of digital products accessible on various platforms to support healthcare professionals in medication management.
- Key Features
Comprehensive drug information for healthcare professionals; Available on multiple platforms including mobile and desktop; Evidence-based decision support modules; Dedicated customer support from clinical and technical teams
- Use Cases
Healthcare professionals needing quick access to drug information; Pharmacists managing medication interactions; Clinicians prescribing medications in various healthcare settings
- Competitive advantages
Trusted by over 21,000 healthcare professionals in Australia; Comprehensive coverage of both prescription and over-the-counter medicines; Strong focus on safer use of medicines through collaboration with healthcare professionals
- Strengths
MIMS is recognized for its extensive database, user-friendly access across platforms, and commitment to supporting healthcare professionals with accurate and timely information.
- Positioning
MIMS positions itself as the gold standard in drug reference systems, emphasizing its reliability and comprehensive nature.
- Audience
The primary audience includes healthcare professionals such as doctors, pharmacists, and nurses who require reliable drug information for clinical decision-making.
- CTA
Call our Client Services Team on 1800 800 629 to add to your current subscription or to subscribe.
- Tags
Drug Information
Medication Management
Healthcare Support
Clinical Decision Support
- Tagline
Australia's most trusted and comprehensive drug reference system
- Tone of Voice
Professional, informative, supportive
- Differentiation
MIMS stands out in the market by providing independently edited content and a wide range of digital products tailored for various healthcare environments.
- Brand Positioning
MIMS is positioned as a trusted partner in the healthcare industry, dedicated to improving medication safety and management.
- Founded
1963-01-01