- Service Name
Mindset Works
- Industry
Education, e-learning, personal development, educational psychology
- Main Value Proposition
Mindset Works empowers students and educators to cultivate a growth mindset, enhancing motivation and achievement through proven educational practices.
- Description
Mindset Works offers an e-learning platform that provides growth mindset training and programs aimed at developing abilities and intelligence. Their programs are designed for both students and educators to foster a culture of learning and resilience.
- Key Features
Growth mindset curriculum for PreK-3rd grade; Online course and resources for teachers and administrators; Free 14-day preview of the Brainology® program; Research-backed strategies to change mindsets
- Use Cases
Implementing growth mindset strategies in classrooms to improve student engagement.; Providing professional development for teachers to enhance their teaching practices.; Supporting parents in fostering a growth mindset at home.
- Competitive advantages
Access to a curriculum developed by a renowned researcher in the field of growth mindset.; Comprehensive resources for both students and educators, including online courses and free previews.; Focus on social and emotional learning alongside academic growth.
- Strengths
Mindset Works leverages decades of research to provide effective programs that not only teach growth mindset principles but also engage students and educators in meaningful ways.
- Positioning
Mindset Works positions itself as a leader in growth mindset education, offering innovative programs that are grounded in scientific research.
- Audience
The primary target users include educators, parents, and students, particularly those in PreK-3rd grade and middle school settings.
- CTA
Get Started Growing Early Mindsets!
- Tags
growth mindset
e-learning
educational programs
social emotional learning
- Tagline
Programs that Motivate Students and Teachers
- Tone of Voice
Inspiring, educational, supportive
- Differentiation
Mindset Works uniquely combines research from Dr. Carol Dweck, a leading expert in growth mindset, with practical programs that are tailored for both classroom and home environments.
- Brand Positioning
The brand identity of Mindset Works is centered around empowerment, resilience, and the belief that intelligence can be developed through effort and learning.
- Founded
2007-01-01