- Service Name
Minor Figures
- Industry
Food & Beverage, Coffee, Dairy Alternatives, Cold Brew Coffee
- Main Value Proposition
Minor Figures provides high-quality, dairy-free coffee products that cater to the needs of coffee enthusiasts.
- Description
Minor Figures is a coffee company that specializes in producing high-quality coffee products, including oat milk and cold brew. Their offerings are designed for coffee lovers who appreciate dairy-free alternatives.
- Key Features
Dairy-free coffee products; Subscription service with discounts; Availability in major retailers; Variety of products including Barista Oat and Everyday Oat
- Use Cases
Ideal for coffee lovers seeking dairy-free options, those looking for convenient subscription services, and consumers interested in high-quality cold brew.
- Competitive advantages
Unique focus on oat milk and cold brew; Strong subscription model with discounts; Availability in major retail chains like Whole Foods
- Strengths
The brand's commitment to quality and accessibility in the cold brew coffee market, along with a strong online presence and promotional offers.
- Positioning
Minor Figures positions itself as a premium coffee brand that prioritizes quality and accessibility in the dairy-free segment.
- Audience
Target users include health-conscious coffee drinkers, individuals with dietary restrictions (lactose intolerance), and coffee enthusiasts looking for premium products.
- CTA
Use code: 5OFFNEWSUBS for £5 off your first subscription order.
- Tags
Cold Brew
Oat Milk
Dairy-Free
Coffee Products
- Tagline
ENJOY 10% OFF AND AN EXTRA £5 OFF NEW SUBSCRIPTIONS FOR A LIMITED TIME!
- Tone of Voice
Friendly, engaging, promotional
- Differentiation
Minor Figures stands out by focusing on cold brew coffee and oat milk, making these products accessible while maintaining high quality.
- Brand Positioning
The brand identity is centered around being innovative and quality-driven, appealing to modern consumers who value health and sustainability.
- Founded
2014-06-16
- Founders
Jonathan Chiu
Stuart Forsyth
Will Rixon