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Mirraw: Summary

Mirraw is an online shopping platform specializing in trendy Indian ethnic clothing for women, men, and children. It offers a wide range of products including sarees, lehengas, salwar suits, kurtas, and jewellery at discounted prices with free shipping options.

Service Name

Mirraw

Industry

E-commerce, Fashion, Ethnic Clothing, Online Retail

Main Value Proposition

Mirraw provides a diverse range of stylish Indian ethnic clothing and accessories at competitive prices, catering to the needs of a wide audience.

Description

Mirraw is an online shopping platform specializing in trendy Indian ethnic clothing for women, men, and children. It offers a wide range of products including sarees, lehengas, salwar suits, kurtas, and jewellery at discounted prices with free shipping options.

Key Features

Extensive collection of ethnic wear for all ages and genders; Discounted prices with special offers; Free shipping within India and low-cost international shipping; User-friendly online shopping experience

Use Cases

Shopping for traditional attire for weddings and festivals; Finding trendy ethnic wear for casual and formal occasions; Purchasing unique jewellery pieces to complement outfits

Competitive advantages

Wide variety of ethnic clothing for men, women, and children; Attractive discounts and promotional offers; Hassle-free delivery and a money-back guarantee

Strengths

Mirraw's strengths lie in its extensive product range, competitive pricing, and commitment to customer satisfaction through reliable shipping and return policies.

Positioning

Mirraw positions itself as a leading online destination for Indian ethnic wear, emphasizing quality, variety, and affordability.

Audience

The target audience includes fashion-conscious individuals looking for ethnic wear, families shopping for traditional clothing, and designers wanting to reach a broader market.

CTA

Shop Now

Tags
  • Ethnic Wear

  • Online Shopping

  • Discounted Prices

  • Fashion

Tagline

Feel The Royalty

Tone of Voice

Inviting, Trendy, Informative

Differentiation

Mirraw uniquely combines a vast selection of ethnic wear with the convenience of online shopping, allowing designers to showcase their collections directly to consumers.

Brand Positioning

Mirraw's brand identity is centered around celebrating Indian culture through fashion, providing a platform for both consumers and designers.

Founded

2011-10-01

Founders
  • Anup Nair

  • Shailesh Jain