- Service Name
Mirraw
- Industry
E-commerce, Fashion, Ethnic Clothing, Online Retail
- Main Value Proposition
Mirraw provides a diverse range of stylish Indian ethnic clothing and accessories at competitive prices, catering to the needs of a wide audience.
- Description
Mirraw is an online shopping platform specializing in trendy Indian ethnic clothing for women, men, and children. It offers a wide range of products including sarees, lehengas, salwar suits, kurtas, and jewellery at discounted prices with free shipping options.
- Key Features
Extensive collection of ethnic wear for all ages and genders; Discounted prices with special offers; Free shipping within India and low-cost international shipping; User-friendly online shopping experience
- Use Cases
Shopping for traditional attire for weddings and festivals; Finding trendy ethnic wear for casual and formal occasions; Purchasing unique jewellery pieces to complement outfits
- Competitive advantages
Wide variety of ethnic clothing for men, women, and children; Attractive discounts and promotional offers; Hassle-free delivery and a money-back guarantee
- Strengths
Mirraw's strengths lie in its extensive product range, competitive pricing, and commitment to customer satisfaction through reliable shipping and return policies.
- Positioning
Mirraw positions itself as a leading online destination for Indian ethnic wear, emphasizing quality, variety, and affordability.
- Audience
The target audience includes fashion-conscious individuals looking for ethnic wear, families shopping for traditional clothing, and designers wanting to reach a broader market.
- CTA
Shop Now
- Tags
Ethnic Wear
Online Shopping
Discounted Prices
Fashion
- Tagline
Feel The Royalty
- Tone of Voice
Inviting, Trendy, Informative
- Differentiation
Mirraw uniquely combines a vast selection of ethnic wear with the convenience of online shopping, allowing designers to showcase their collections directly to consumers.
- Brand Positioning
Mirraw's brand identity is centered around celebrating Indian culture through fashion, providing a platform for both consumers and designers.
- Founded
2011-10-01
- Founders
Anup Nair
Shailesh Jain