- Service Name
Oracle Advertising
- Industry
Technology, Advertising, Digital Marketing, SaaS
- Main Value Proposition
To enable users to find and discover their favorite brands through a comprehensive advertising platform.
- Description
Oracle Advertising was a service that provided advertising solutions and software. However, Oracle has decided to exit the Advertising business, ceasing all related services.
- Key Features
SaaS-based search engine for display ads; Brand discovery capabilities; User-friendly interface; Integration with Oracle's cloud services
- Use Cases
Ideal for businesses looking to enhance their brand visibility through display advertising and for marketers seeking to analyze ad performance.
- Competitive advantages
Integration with Oracle's extensive cloud infrastructure; Advanced analytics and reporting tools; User-friendly interface for ad management
- Strengths
The service provided a robust platform for advertisers to manage and optimize their display ads effectively.
- Positioning
Oracle Advertising positioned itself as a comprehensive solution within the cloud-based advertising market.
- Audience
Target users include digital marketers, advertising agencies, and businesses looking to promote their brands online.
- CTA
Sign in to Cloud, Sign Up for Free Cloud Tier
- Tags
Advertising
SaaS
Digital Marketing
Brand Discovery
- Tagline
Oracle has determined that the Advertising business is not consistent with its current strategic vision.
- Tone of Voice
Professional, informative, strategic
- Differentiation
Oracle Advertising was positioned as a SaaS solution integrated within Oracle's broader cloud ecosystem, offering unique capabilities for brand discovery.
- Brand Positioning
Oracle's brand identity is centered around innovation and integration within the cloud computing space.
- Founded
2010-01-01
- Founders
Jonah Goodhart
Michael Walrath
Noah Goodhart