- Service Name
Die Mobiliar
- Industry
Insurance, Financial Services, Personal Insurance, Life Insurance
- Main Value Proposition
Die Mobiliar offers personalized insurance solutions that adapt to individual life situations, ensuring peace of mind and security.
- Description
Die Mobiliar is the oldest private insurance company in Switzerland, providing a range of insurance and pension services. It aims to offer tailored solutions for individuals and businesses, ensuring comprehensive coverage and support.
- Key Features
Online services for premium calculation and claims reporting; Wide range of insurance products including home, liability, and health; Sustainability commitment through responsible business practices; Mobile app for managing insurance documents and services
- Use Cases
The service is most valuable for individuals seeking insurance for home, health, and travel, as well as businesses looking for comprehensive coverage solutions.
- Competitive advantages
Established reputation as the oldest insurance company in Switzerland; Comprehensive range of services tailored for different life stages; Strong focus on customer support and accessibility through multiple channels
- Strengths
Die Mobiliar's strengths lie in its long-standing history, diverse product offerings, commitment to sustainability, and user-friendly online services.
- Positioning
Die Mobiliar positions itself as a reliable and experienced partner in insurance and pension services, focusing on customer-centric solutions.
- Audience
The target users include families, young adults up to 26 years old, homeowners, and small to medium-sized businesses.
- CTA
Prämie berechnen, Schaden melden
- Tags
Insurance
Pension
Sustainability
Customer Support
- Tagline
Das Leben leben – mit der Mobiliar an Ihrer Seite
- Tone of Voice
Trustworthy, supportive, informative
- Differentiation
As the oldest insurance provider in Switzerland, Die Mobiliar combines extensive experience with a strong commitment to sustainability and community engagement.
- Brand Positioning
The brand identity emphasizes trust, community involvement, and a commitment to sustainability, appealing to socially conscious consumers.
- Founded
1826-01-01
- Founders
Michèle Rodoni