- Service Name
MOBOPINIONS
- Industry
Market Research, Mobile Advertising, Data Analytics, Mobile User Insights
- Main Value Proposition
MOBOPINIONS offers brands the ability to gather real-time insights from a vast network of mobile users, enhancing their understanding of audience behavior and improving ad effectiveness.
- Description
MOBOPINIONS is a market research service that connects brands with over 1.8 billion mobile users through their existing apps. It provides insights into mobile ad effectiveness and audience behavior by gathering opinions from users across 190 countries.
- Key Features
Access to over 1.8 billion mobile users; Real-time insights from within thousands of mobile apps; Accurate measurement of mobile ad effectiveness using Ad Device IDs; Ability to target and gather feedback from Millennials and Gen Z
- Use Cases
MOBOPINIONS is valuable for brands looking to test ad effectiveness, gather consumer feedback on campaigns, and understand audience demographics and behaviors.
- Competitive advantages
Access to a larger and more diverse audience compared to traditional online panels; Real-time data collection with 100% accurate Ad Device IDs; Ability to conduct concept testing and campaign tracking effectively
- Strengths
MOBOPINIONS excels in providing comprehensive insights from a large user base, utilizing advanced technology for accurate data collection and analysis.
- Positioning
MOBOPINIONS positions itself as a leader in mobile market research, focusing on delivering insights from mobile app users rather than traditional web panels.
- Audience
The primary target users include brands, marketing agencies, and research organizations seeking in-depth mobile user insights.
- CTA
GET IN TOUCH
- Tags
Mobile Research
Ad Effectiveness
Consumer Insights
Market Analysis
- Tagline
Mobile research for a mobile era
- Tone of Voice
Professional, Insightful, Innovative
- Differentiation
MOBOPINIONS uniquely connects with users who typically do not respond to surveys, leveraging a network of 500,000 apps to provide insights that traditional panels cannot access.
- Brand Positioning
MOBOPINIONS aims to set the industry standard for mobile research by combining advanced technology with a vast user network to provide unparalleled insights.
- Founded
2014-05-01
- Founders
Eyal Menaker
Ivan Greenwald
Meni Koslowsky
Mitchell Barak