- Service Name
Modern Optical
- Industry
Eyewear, Fashion, Optical, Retail
- Main Value Proposition
Modern Optical offers stylish and affordable eyewear options for the entire family, ensuring that everyone can find fashionable frames that fit their needs.
- Description
Modern Optical is a family-owned business that provides fashionable and affordable eyewear for men, women, and children. With a commitment to quality and style, they offer a wide range of eyewear collections to suit diverse needs.
- Key Features
Wide range of eyewear collections; Extended sizes available for both men and women; Fashion-forward designs for all ages; Strong commitment to independent optometry
- Use Cases
Modern Optical is most valuable for families looking for stylish eyewear, individuals needing extended sizes, and fashion-conscious consumers seeking affordable options.
- Competitive advantages
Family-owned with a legacy of over 50 years in the industry; Commitment to social justice and empowerment through vision; Extensive collection catering to various demographics including extended sizes and petites
- Strengths
The main strengths of Modern Optical include its extensive product range, commitment to affordability, strong family values, and support for independent optometry.
- Positioning
Modern Optical positions itself as a leader in affordable and fashionable eyewear, catering to a diverse audience while supporting independent optometry.
- Audience
The target users include families, fashion-conscious individuals, and independent eye care professionals who value quality and affordability in eyewear.
- CTA
Register your Modern account, Sign in, Start here
- Tags
affordable eyewear
fashionable frames
family-owned
independent optometry
- Tagline
Fashionable, Affordable Eyewear For Everyone
- Tone of Voice
Friendly, supportive, empowering
- Differentiation
Modern Optical stands out in the market by being a family-owned business that champions independent eye care professionals while providing a diverse range of eyewear styles and sizes.
- Brand Positioning
The brand identity of Modern Optical is rooted in family values, quality craftsmanship, and a commitment to social responsibility, appealing to consumers who prioritize these attributes.
- Founded
1974-01-01