- Service Name
Moshi
- Industry
Mobile applications, Education, Children's entertainment, Health and wellness
- Main Value Proposition
Moshi provides a healthy form of entertainment that helps children relax, sleep better, and manage their emotions through engaging stories and activities.
- Description
Moshi is an award-winning mobile app designed to help children settle at bedtime and nap time. It offers a rich library of bedtime stories, educational games, and soothing sounds to promote sleep and emotional well-being.
- Key Features
Over 400 audio stories and meditations; 75+ character-led and skill-building activities; Games including coloring, matching, and puzzles; Tranquil sounds to support relaxation
- Use Cases
Moshi is most valuable for helping children fall asleep, managing anxiety, providing educational entertainment, and supporting emotional regulation.
- Competitive advantages
Extensive library of over 400 audio stories and 75+ activities; Focus on social-emotional learning (SEL) and mental well-being; Free access for educators, enhancing its value in educational settings
- Strengths
Moshi's strengths lie in its diverse content offerings, expert-designed activities for developing brains, and its ability to create calming digital experiences for children.
- Positioning
Moshi positions itself as a trusted resource for parents seeking healthy digital experiences for their children, focusing on sleep, learning, and emotional well-being.
- Audience
The target users include parents of young children, educators, and children aged 2-10 who benefit from calming bedtime routines and engaging educational content.
- CTA
Start Free Trial
- Tags
Kids' app
Sleep aid
Educational games
Mindfulness
- Tagline
The award-winning app for kids.
- Tone of Voice
Calming, supportive, engaging
- Differentiation
Moshi uniquely combines storytelling, educational games, and mindfulness practices specifically designed for children's developmental needs, making it a comprehensive tool for emotional and cognitive growth.
- Brand Positioning
Moshi's brand identity emphasizes safety, trust, and educational value, appealing to parents who prioritize their children's mental health and development.
- Founded
2003-01-01
- Founders
Ian Chambers