- Service Name
Motability Scheme
- Industry
Automotive, vehicle leasing, mobility services, disability support
- Main Value Proposition
The Motability Scheme provides a worry-free vehicle leasing experience for individuals with mobility needs, ensuring they can maintain independence and mobility.
- Description
The Motability Scheme allows individuals with qualifying mobility allowances to lease a brand-new vehicle, including cars, Wheelchair Accessible Vehicles (WAVs), scooters, and powered wheelchairs. The service covers insurance, servicing, and breakdown support, ensuring a hassle-free experience for users.
- Key Features
Comprehensive insurance cover including up to three drivers; Regular servicing and MOTs covered; Breakdown cover for peace of mind; Support for electric vehicle charging solutions
- Use Cases
The service is most valuable for individuals with disabilities or mobility challenges who require reliable transportation, families needing accessible vehicles, and those transitioning to electric vehicles.
- Competitive advantages
All-inclusive leasing package covering insurance, servicing, and breakdown support; Specialized options for Wheelchair Accessible Vehicles and electric vehicles; Strong community support with testimonials from over 800,000 customers
- Strengths
The Motability Scheme excels in providing a user-friendly leasing process, extensive vehicle options, and dedicated support for individuals with mobility needs.
- Positioning
The Motability Scheme positions itself as a leading provider of vehicle leasing solutions specifically designed for individuals with mobility challenges, emphasizing ease of use and comprehensive support.
- Audience
The primary target users include individuals with qualifying mobility allowances, families of disabled individuals, and caregivers seeking reliable transportation solutions.
- CTA
See how it works
- Tags
vehicle leasing
mobility support
Wheelchair Accessible Vehicles
electric vehicles
- Tagline
Move your way
- Tone of Voice
Supportive, informative, reassuring
- Differentiation
The service uniquely combines vehicle leasing with comprehensive support services, including insurance, servicing, and breakdown cover, tailored specifically for individuals with mobility challenges.
- Brand Positioning
Motability is identified as a compassionate and supportive brand, dedicated to enhancing the mobility and independence of its customers through tailored vehicle leasing solutions.
- Founded
1978-01-01