- Service Name
Motor Source Group
- Industry
Automotive, dealership, vehicle services, public service discounts
- Main Value Proposition
Unbeatable deals for UK based military, overseas based military, UK Police, NHS, Fire & Rescue service, and Prison service personnel.
- Description
Motor Source Group is an automotive dealership and service center that specializes in providing unbeatable deals on new and used cars for specific public service personnel. They offer tax-free sales and discounts tailored for military, police, NHS, fire and rescue, and prison service members.
- Key Features
Forces discounts; Tax-free car sales; New car discounts; Quality used cars
- Use Cases
Ideal for military personnel looking for tax-free vehicles, police officers seeking reliable cars, NHS staff needing affordable transportation, and fire and rescue services requiring specialized vehicles.
- Competitive advantages
Exclusive discounts for military and public service personnel; Tax-free sales for overseas military; Wide range of vehicle brands including luxury options
- Strengths
Strong focus on customer service for public sector employees, extensive knowledge of the automotive market, and a commitment to providing quality vehicles at competitive prices.
- Positioning
Motor Source Group positions itself as a trusted automotive partner for public service personnel, emphasizing affordability and specialized service.
- Audience
Target users include military personnel, police officers, NHS staff, and fire and rescue service members who benefit from exclusive discounts and tailored services.
- CTA
Unbeatable deals for UK based military, overseas based military, UK Police, NHS, Fire & Rescue service, and Prison service personnel.
- Tags
Forces discounts
Military discounts
Tax-free cars
New car discounts
- Tagline
Specialist vehicle service for every day heroes
- Tone of Voice
Supportive, trustworthy, professional
- Differentiation
Motor Source Group uniquely caters to public service personnel, offering specialized discounts and tax-free options that are not commonly available in the general automotive market.
- Brand Positioning
The brand identity is centered around supporting everyday heroes in public service with tailored automotive solutions and unbeatable deals.
- Founded
2013-01-01