- Service Name
Motorsport Network
- Industry
Media, Automotive, Motorsport, Digital Content
- Main Value Proposition
Motorsport Network offers the most complete motor racing and automotive coverage, live and on-demand, across multiple platforms, fueling the passion for speed among its audience.
- Description
Motorsport Network is a leading global media and technology company that specializes in motorsport and automotive content. It provides comprehensive news, features, and analysis for motorsport enthusiasts and professionals worldwide.
- Key Features
Largest global editorial team covering motorsport; Interactive F1 database and quiz with millions of data points; 125+ racing series covered with 1,200+ livestream events per year; Rich visualization for web, mobile, and broadcast
- Use Cases
Motorsport Network is most valuable for motorsport fans seeking news and analysis, professionals looking for recruitment opportunities in the industry, and automotive enthusiasts interested in the latest vehicle reviews and trends.
- Competitive advantages
Largest motorsport news site in the German-speaking market; Deepest field of insiders and contributors in the automotive media sector; Comprehensive coverage of electric and hybrid vehicles, catering to a growing market segment
- Strengths
The main strengths of Motorsport Network include its vast audience reach, diverse content offerings, and strong editorial team, which enhance its credibility and engagement with fans.
- Positioning
Motorsport Network positions itself as the leading authority in motorsport media, providing unparalleled coverage and insights for fans and industry stakeholders.
- Audience
The target users include motorsport fans, automotive professionals, and enthusiasts aged 25-34, who gain maximum value from the extensive content and community engagement.
- CTA
Follow on Twitter, Facebook and on Podcast
- Tags
Motorsport
Automotive
Media
News
- Tagline
The definitive source of motor sport news since 1950
- Tone of Voice
Authoritative, engaging, informative
- Differentiation
Motorsport Network stands out due to its extensive global reach, covering motorsport in multiple languages and providing a rich array of content, including live events, podcasts, and in-depth analysis.
- Brand Positioning
Motorsport Network's brand identity is centered around being a trusted source of motorsport news and analysis, with a commitment to quality and comprehensive coverage.
- Founded
2012-01-01