- Service Name
MNTN Performance TV
- Industry
Advertising, Marketing Technology, Connected TV Advertising, Performance Marketing
- Main Value Proposition
MNTN Performance TV offers a unique platform that democratizes TV advertising, making it accessible, affordable, and fully measurable for brands of all sizes.
- Description
MNTN Performance TV is a Connected TV advertising platform designed to optimize performance marketing goals through targeted advertising, measurement, and automated optimization. It enables brands to launch effective TV campaigns quickly and affordably, even without existing ads.
- Key Features
Automated Optimization for stronger results; Premium Inventory from top streaming TV networks; Creative Solutions for high-quality Connected TV ads; Reporting Suite with customizable dashboards
- Use Cases
MNTN is most valuable for B2C and B2B advertisers looking to drive performance, small businesses aiming to grow their brand presence, and enterprises seeking to optimize their advertising spend.
- Competitive advantages
Fast and easy campaign activation with just a few clicks; Proprietary attribution tools tailored for Connected TV; Strong partnerships with major brands and agencies enhancing credibility
- Strengths
MNTN's strengths include its user-friendly interface, comprehensive reporting tools, and a focus on performance-driven advertising that maximizes ROI for clients.
- Positioning
MNTN positions itself as a leading performance marketing platform in the Connected TV space, focusing on measurable outcomes and ease of use for advertisers.
- Audience
The target users include B2C advertisers, B2B marketers, small business owners, and enterprise-level clients who want to leverage Connected TV for effective advertising.
- CTA
Request Demo
- Tags
Connected TV
Performance Marketing
Advertising Solutions
TV Advertising
- Tagline
MNTN is the Hardest Working Software in Television.
- Tone of Voice
Innovative, approachable, empowering
- Differentiation
MNTN stands out in the market by providing a self-serve platform that allows first-time TV advertisers to easily create and manage their campaigns, along with innovative features like Creative-as-a-Subscription™ and Verified Visits™.
- Brand Positioning
MNTN's brand identity emphasizes innovation, accessibility, and performance, appealing to both seasoned marketers and first-time TV advertisers.
- Founded
2009-01-01
- Founders
Brooke Partelow
Mark Douglas