- Service Name
Move Insoles
- Industry
Footwear, Sports Equipment, Health & Wellness, Insoles
- Main Value Proposition
Move Insoles offer the same superior comfort and performance advantages that were once only available to professional athletes.
- Description
Move Insoles provide professional-level comfort and support for athletes and everyday users alike. Designed with advanced technology, these insoles aim to enhance performance while preventing injuries and fatigue.
- Key Features
Patented arch support for optimal alignment; Enhanced comfort with shock absorption; Custom-like fit based on extensive footscan data; Risk-free 30-day at-home trial
- Use Cases
Ideal for athletes looking for performance enhancement, individuals seeking comfort for daily activities, and those recovering from foot injuries.
- Competitive advantages
Endorsements from professional athletes like Damian Lillard and Chris Paul; Free U.S. shipping on orders over $30; Risk-free 30-day trial allowing customers to test the product at home
- Strengths
The insoles are lightweight yet provide heavy performance benefits, with a focus on comfort and injury prevention, making them suitable for both casual and serious athletes.
- Positioning
Move positions itself as a provider of high-quality insoles that bridge the gap between professional sports equipment and everyday use.
- Audience
Target users include amateur and recreational athletes, fitness enthusiasts, and anyone seeking enhanced foot comfort and support.
- CTA
Shop Insoles
- Tags
performance insoles
foot comfort
athletic support
injury prevention
- Tagline
Pro-Level Insoles For All
- Tone of Voice
Professional, supportive, encouraging
- Differentiation
Move Insoles are uniquely designed using over ten years of research and data from over 100,000 foot scans, providing a custom-like fit and performance tailored for various activities.
- Brand Positioning
Move aims to democratize access to professional-grade foot care products, making them available to a wider audience beyond elite athletes.
- Founded
2020-12-01
- Founders
Micah Katz