- Service Name
Frame
- Industry
Health & Fitness, Fitness Services, Group Classes, Wellness
- Main Value Proposition
Frame provides a fun and engaging fitness experience that not only strengthens the body but also lifts spirits, making exercise enjoyable and effective.
- Description
Frame offers dynamic fitness classes designed to enhance physical strength and mental well-being. Their approach focuses on the positive effects of movement, utilizing hormonal benefits to boost mood and energy levels.
- Key Features
Diverse class offerings including dance, strength training, and wellness workshops; Focus on mood enhancement through physical activity; Inclusive and welcoming environment for all fitness levels; Introductory offer of 3 classes for £40
- Use Cases
Frame is most valuable for individuals looking to improve their physical fitness while also enhancing their mental well-being, those returning to exercise after a break, and anyone seeking a fun and engaging workout experience.
- Competitive advantages
Variety of classes that cater to different fitness needs and preferences; Strong community focus that fosters inclusivity and support; Innovative class formats that incorporate fun elements like mini trampolines and disco themes
- Strengths
Frame's main strengths lie in its diverse class offerings, positive community environment, and the ability to make fitness enjoyable and accessible for everyone.
- Positioning
Frame positions itself as a fun and uplifting fitness brand that prioritizes both physical and mental health through movement.
- Audience
The target users include fitness enthusiasts, individuals seeking a supportive workout community, and those looking for enjoyable ways to stay active.
- CTA
START TRIAL
- Tags
Fitness
Wellness
Community
Movement
- Tagline
GOOD THINGS HAPPEN WHEN YOU MOVE YOUR FRAME
- Tone of Voice
Energetic, supportive, fun
- Differentiation
Frame uniquely combines fitness with a strong emphasis on mood enhancement, creating a vibrant community atmosphere that encourages participants to enjoy their workouts.
- Brand Positioning
Frame's brand identity is centered around making fitness enjoyable and accessible, with a focus on community and positive experiences.
- Founded
2009-01-01
- Founders
Joan Murphy
Pip Black