- Service Name
MovieStarPlanet
- Industry
Gaming, online social games, children's entertainment
- Main Value Proposition
MovieStarPlanet provides a fun and creative platform for kids and tweens to socialize and express themselves in a safe environment.
- Description
MovieStarPlanet is a social game designed for kids, teens, and tweens, where players can engage in dress-up, create artbooks, and star in movies. It offers a fun and safe online environment for users to connect and express their creativity.
- Key Features
Social interaction; Creative expression through Artbooks; Dress-up customization; Safe online network
- Use Cases
Playing dress-up, creating and sharing art, starring in movies, and socializing with friends online.
- Competitive advantages
Targeted specifically for kids and tweens; Safe online environment with parental controls; Engaging and interactive gameplay that fosters creativity
- Strengths
Strong community focus, creative gameplay options, and a safe environment for young users.
- Positioning
MovieStarPlanet positions itself as a leading social game for younger audiences, emphasizing creativity and social interaction.
- Audience
Kids, teens, and tweens who are looking for a safe and engaging online gaming experience.
- CTA
Create new user
- Tags
social game
creative expression
online community
safe environment
- Tagline
Friends, Fun, Fashion & Fame
- Tone of Voice
Fun, engaging, creative
- Differentiation
The game uniquely combines social networking with creative gameplay, allowing users to not only play but also create and share their own content.
- Brand Positioning
The brand is identified as a fun and safe online community that encourages creativity and social connections among young users.
- Founded
2009-01-01
- Founders
Claus Lykke Jensen