- Service Name
MTailor
- Industry
Fashion, e-commerce, custom clothing, mobile technology
- Main Value Proposition
MTailor offers a unique solution for custom-fit clothing by allowing users to measure themselves using their smartphones, ensuring a perfect fit delivered to their doorstep.
- Description
MTailor is a mobile app that allows users to take their own measurements for custom-fit clothing. The service provides tailored garments delivered directly to the customer's door, ensuring a perfect fit without the need for traditional fitting sessions.
- Key Features
Custom measurements via phone scan; 20% more accurate than a professional tailor; Free remakes and returns; Digital gift cards available
- Use Cases
MTailor is most valuable for individuals seeking custom-fit clothing without the hassle of traditional fitting, those who have difficulty finding well-fitting clothes, and gift-givers looking for personalized clothing options.
- Competitive advantages
Fast and easy measurement process (under 15 seconds); High accuracy in fit (20% more accurate than traditional tailors); Comprehensive remake and return policy ensuring customer satisfaction
- Strengths
MTailor's strengths lie in its innovative technology for measurements, customer-centric policies like free remakes, and a strong emphasis on delivering a perfect fit for diverse body types.
- Positioning
MTailor positions itself as a modern solution for custom clothing, leveraging technology to enhance the shopping experience and provide a perfect fit.
- Audience
The target users include men and women looking for custom-fit clothing, individuals who struggle with standard sizing, and tech-savvy consumers who prefer mobile solutions for shopping.
- CTA
Download the app to get started
- Tags
custom clothing
perfect fit
mobile app
tailored garments
- Tagline
The Perfect Fit, From Your Phone
- Tone of Voice
Innovative, friendly, reassuring
- Differentiation
MTailor differentiates itself by utilizing advanced machine learning algorithms to provide measurements that are more accurate than traditional tailoring methods, all done through a user-friendly mobile app.
- Brand Positioning
MTailor's brand identity is centered around innovation, convenience, and personalization in the fashion industry, appealing to consumers who value quality and fit.
- Founded
2013-01-01
- Founders
Miles Penn
Rafi Witten