- Service Name
MVMT
- Industry
Fashion, Accessories, Watches, Eyewear
- Main Value Proposition
MVMT offers stylish and affordable watches, eyewear, and accessories, making premium fashion accessible to everyone.
- Description
MVMT is a watchmaker company that offers premium watches, eyewear, and accessories at affordable prices. Founded on the belief that style shouldn’t break the bank, MVMT provides a range of fashionable products for both men and women.
- Key Features
30% off sitewide for Valentine's Day; BOGO offer: Buy a watch, get an additional 50% off eyewear; Free shipping on orders over $75; Easy returns policy
- Use Cases
Gifting for special occasions like birthdays, anniversaries, and graduations; Everyday fashion accessories for men and women; Limited edition collections for collectors and enthusiasts
- Competitive advantages
Affordable luxury products compared to traditional watch brands; Strong online presence and direct-to-consumer sales model; Engagement in charitable initiatives, donating 1% of revenue to causes customers care about
- Strengths
MVMT's strengths include its stylish product offerings, effective marketing strategies, and commitment to customer satisfaction through easy returns and free shipping.
- Positioning
MVMT positions itself as a modern, stylish brand that offers premium products at accessible prices, appealing to a younger, trend-savvy audience.
- Audience
The target audience includes fashion-conscious individuals aged 18-35, gift buyers looking for stylish options, and collectors of limited edition watches and accessories.
- CTA
SHOP NOW
- Tags
Watches
Eyewear
Accessories
Fashion
- Tagline
VDAY SALE: 30% OFF SITEWIDE | CODE: VDAY30
- Tone of Voice
Casual, trendy, engaging
- Differentiation
MVMT differentiates itself by combining high-quality materials and trendy designs with competitive pricing, appealing to a younger demographic that values both style and affordability.
- Brand Positioning
MVMT's brand identity is centered around affordability, style, and a commitment to social responsibility, enhancing its appeal to a socially conscious consumer base.
- Founded
2013-06-06
- Founders
Jake Kassan
Kramer LaPlante