- Service Name
GoodTrust
- Industry
Legal Services, Estate Planning, Digital Legacy Management
- Main Value Proposition
GoodTrust offers an easy, secure, and affordable way to create a comprehensive estate plan that includes wills, trusts, and directives.
- Description
GoodTrust is an online service that simplifies estate planning by providing users with the tools to create wills, trusts, and directives. It offers a comprehensive suite of services designed to protect both physical and digital assets in an affordable and accessible manner.
- Key Features
All-in-one estate planning tools valid in all 50 states; Family plan allowing each individual to create their own plan without extra fees; Smart Digital Vault for organizing digital life and legacy; Affordable pricing at $149 for an all-in-one plan
- Use Cases
GoodTrust is most valuable for individuals looking to create a will or trust quickly, families wanting to organize their estate planning, and those needing to manage digital assets.
- Competitive advantages
Affordable pricing compared to traditional estate planning services; User-friendly fill-in-the-blank document creation process; Multi-layer security measures to protect user data
- Strengths
GoodTrust's strengths lie in its comprehensive service offerings, user-friendly interface, affordability, and strong security measures.
- Positioning
GoodTrust positions itself as an accessible and affordable solution for estate planning, catering to a broad audience that includes both individuals and families.
- Audience
The target users include individuals and families seeking affordable estate planning solutions, young parents needing guardianship arrangements, and tech-savvy users wanting to manage their digital legacy.
- CTA
Get Started
- Tags
Estate Planning
Digital Vault
Wills
Trusts
- Tagline
Smart Estate Planning. Will, Trust & Directives.
- Tone of Voice
Supportive, approachable, informative
- Differentiation
GoodTrust uniquely combines traditional estate planning with modern digital solutions, allowing users to manage both physical and digital assets seamlessly.
- Brand Positioning
GoodTrust identifies itself as a modern, user-friendly platform that democratizes estate planning, making it accessible to everyone regardless of wealth.
- Founded
2020-04-01
- Founders
Rikard Steiber