- Service Name
MyHeritage
- Industry
Genealogy, Family History, and DNA Testing
- Main Value Proposition
Discover your family story and grow your family tree with a 14-day FREE trial
- Description
Explore billions of historical records and connect with newfound relatives through DNA testing
- Key Features
14-day FREE trial, 2,114 geographic regions, Deep Nostalgia™, 112 million animations, online family tree, exclusive content, Smart Matches, Record Matches, MyHeritage community, 5.9 billion profiles, 48 million family trees, award-winning products, private and secure, sync between devices
- Use Cases
Researching family history, building family tree, connecting with relatives, discovering ethnic background, animating family photos, enhancing and colorizing photos, using AI Time Machine™, collaborating with other members
- Competitive advantages
Affordable DNA test, vast international records database, automatic discoveries, email alerts, newspaper articles, vast storehouse of data
- Pricing
14-day FREE trial, then subscription-based pricing with different plans available, DNA kits available for purchase
- Strengths
Vast international records database, automatic discoveries, affordable DNA test, award-winning products, private and secure, vast storehouse of data
- Positioning
MyHeritage is a leading service for genealogy, family history, and DNA testing, offering a vast international records database and affordable DNA testing options.
- Audience
MyHeritage has a broad audience, including individuals interested in researching their family history, building a family tree, connecting with relatives, and discovering their ethnic background.
- CTA
Start free trial, continue with Apple, sign up with email, learn more, create your online family tree, search billions of records, join the MyHeritage community, go premium, order DNA kits
- Social Proof
MyHeritage has been featured in various media outlets and has millions of users around the world. The service also has a strong community of members who collaborate and reunite with long-lost relatives every day.
- Tone of Voice
Informative, helpful, inclusive, exciting, captivating, simple, affordable, private, secure
- Trust Factors
MyHeritage has a strong reputation in the genealogy and family history industry, with millions of families using the service and positive user stories. The service also offers private and secure options for building and sharing family trees.
- Differentiation
MyHeritage stands out from competitors with its vast international records database, affordable DNA testing options, and automatic discoveries through Smart Matches and Record Matches.
- Brand Positioning
MyHeritage positions itself as a leading service for discovering and treasuring unique family histories, offering a user-friendly and affordable platform for researching and connecting with relatives.
- Founded
2003-01-01
- Founders
Gilad Japhet