- Service Name
MyMajors
- Industry
Education, Career Guidance, Academic Assessment, Student Retention
- Main Value Proposition
MyMajors provides a free, efficient way for students to discover their ideal college majors, enhancing their academic journey and increasing their chances of timely graduation.
- Description
MyMajors is an online platform that helps students identify their best-fit college majors through a 15-minute assessment. The service utilizes a unique algorithm to match students' academic achievements, interests, and preferences with suitable majors.
- Key Features
15-minute College Major Assessment; Personalized recommendations for best-fit majors; Support for high school counselors and college administrators; Data-backed insights to improve retention and graduation rates
- Use Cases
MyMajors is most valuable for students exploring their major options, high school counselors advising students on college paths, and colleges seeking to improve student retention and graduation rates.
- Competitive advantages
Higher graduation and retention rates compared to national averages; Customizable programs for different educational institutions; Data-driven insights that assist both students and academic advisors
- Strengths
The service's strengths include its user-friendly assessment process, strong backing from educational research, and its ability to provide actionable insights for both students and educational institutions.
- Positioning
MyMajors positions itself as a proactive solution for students uncertain about their academic paths, emphasizing the importance of finding the right major to ensure timely graduation.
- Audience
The primary target users are college students, high school students, and educational institutions such as colleges and high schools that aim to support their students' academic decisions.
- Brand Positioning
MyMajors identifies itself as a supportive partner in the educational journey, focusing on student success and academic clarity through innovative assessment technology.
- CTA
START THE ASSESSMENT
- Differentiation
MyMajors stands out by offering a tailored assessment backed by the National Science Foundation, which not only recommends majors but also supports colleges in improving student retention and graduation rates.
- Tagline
What's Your Major?
- Tags
College Major Assessment
Student Retention
Career Planning
Academic Success
- Tone of Voice
Supportive, informative, encouraging
- Founded
2001-01-01