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MyPostcard: Summary

MyPostcard is a mobile app that enables users to create and send personalized postcards and greeting cards using their own photos. The service offers international shipping and a user-friendly design process through both a website and mobile app.

Service Name

MyPostcard

Industry

E-commerce, category: Online Printing, sub-category: Personalized Cards, sub-sub-category: Postcards and Greeting Cards

Main Value Proposition

MyPostcard allows users to share unforgettable moments by sending customized cards that bring smiles to their loved ones.

Description

MyPostcard is a mobile app that enables users to create and send personalized postcards and greeting cards using their own photos. The service offers international shipping and a user-friendly design process through both a website and mobile app.

Key Features

Personalized photo postcards and greeting cards; Free international shipping; User-friendly app for Android and iOS; Wide selection of templates and designs

Use Cases

MyPostcard is most valuable for sending personalized greetings for occasions such as birthdays, holidays, and special events, as well as for keeping in touch with friends and family.

Competitive advantages

Extensive selection of over 50,000 card designs; Ability to send cards directly from mobile devices or computers; Quality assurance process for printed postcards

Strengths

The service is highly rated for its ease of use, quality of printed products, and reliable international delivery.

Positioning

MyPostcard positions itself as the best postcard app, focusing on convenience and personalization in sending cards worldwide.

Audience

The target users include individuals looking to send personalized greetings, travelers wanting to share experiences, and anyone seeking a unique way to connect with loved ones.

CTA

Send a Postcard, Browse Designs

Tags
  • personalized cards

  • photo postcards

  • greeting cards

  • international shipping

Tagline

Create your own personalized greetings

Tone of Voice

Friendly, engaging, convenient

Differentiation

MyPostcard stands out in the market by offering a seamless integration of photo uploading and card design through a mobile app, along with free international shipping.

Brand Positioning

The brand identity emphasizes creativity, personal connection, and ease of use, appealing to users who value thoughtful communication.

Founded

2014-05-01

Founders
  • Oliver Kray