- Service Name
myProduct
- Industry
E-commerce, Food & Beverage, Natural Cosmetics, Fashion, Gifts
- Main Value Proposition
myProduct connects consumers directly with small producers, ensuring high-quality products while promoting sustainability and local craftsmanship.
- Description
myProduct is an online shop that offers a diverse selection of high-quality food, beverages, natural cosmetics, fashion, and unique gift ideas directly from small producers and traditional family businesses in Austria. The platform emphasizes sustainability and authenticity, providing customers with a convenient way to support local artisans while enjoying premium products.
- Key Features
Direct purchasing from small producers; Wide range of organic and sustainable products; No minimum order value; Fast delivery within 24 hours for Prime members
- Use Cases
Shopping for organic food and beverages; Finding unique gifts for special occasions; Supporting local artisans and sustainable practices
- Competitive advantages
Unique selection of products from small and medium-sized enterprises; Commitment to sustainability and organic offerings; Personalized customer service and support
- Strengths
The platform's strengths lie in its curated selection of high-quality, sustainable products, direct relationships with producers, and a strong commitment to customer satisfaction.
- Positioning
myProduct positions itself as a premium online marketplace that prioritizes sustainability, quality, and direct relationships with producers.
- Audience
The target audience includes environmentally conscious consumers, individuals seeking high-quality local products, and those looking for unique gift ideas.
- Brand Positioning
The brand identity emphasizes authenticity, sustainability, and a commitment to supporting local economies, appealing to consumers who value ethical shopping.
- CTA
Discover now the myProduct online shop
- Differentiation
myProduct stands out by eliminating intermediaries, allowing customers to buy directly from producers, which enhances transparency and supports local economies.
- Tagline
BE DIFFERENT - BUY DIFFERENT!
- Tags
Sustainable
Organic
Local
Gift Ideas
- Tone of Voice
Friendly, informative, passionate
- Founded
2015-01-01