- Service Name
Topicals
- Industry
Beauty, Skincare, E-commerce, Health & Wellness
- Main Value Proposition
Topicals transforms the way you feel about your skin through effective products that address chronic skin conditions and support mental health.
- Description
Topicals offers effective skincare products designed to address chronic skin conditions while promoting mental health awareness. Their formulations are scientifically backed and cater to diverse skin tones.
- Key Features
Barrier-safe routines for hydration; Clinically-effective formulas for all skin tones; Products targeting acne and discoloration; Commitment to mental health advocacy
- Use Cases
Topicals products are most valuable for individuals dealing with acne, discoloration, and other chronic skin conditions, as well as those seeking to improve their skin's overall health.
- Competitive advantages
Fastest-growing skincare brand at Sephora; Clinically-effective products tailored for every shade of skin; $100K+ donated to mental health organizations
- Strengths
Topicals excels in creating effective, science-backed skincare solutions that resonate with consumers' emotional and physical needs.
- Positioning
Topicals positions itself as a skincare brand that not only addresses physical skin issues but also promotes mental well-being.
- Audience
The target users include individuals with chronic skin conditions, beauty enthusiasts looking for effective skincare solutions, and consumers who value mental health advocacy.
- CTA
Get 10% Off your first order by signing up to receive email updates
- Tags
Skincare
Mental Health
Chronic Conditions
Diversity
- Tagline
Soft life, softer skin
- Tone of Voice
Empathetic, empowering, inclusive
- Differentiation
Topicals uniquely combines skincare with mental health advocacy, focusing on the interplay of diverse skin tones and chronic skin conditions.
- Brand Positioning
Topicals identifies itself as a socially conscious brand that merges skincare with mental health awareness, appealing to a diverse audience.
- Founded
2018-11-01
- Founders
Claudia Teng
Olamide Olowe