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Topicals: Summary

Topicals offers effective skincare products designed to address chronic skin conditions while promoting mental health awareness. Their formulations are scientifically backed and cater to diverse skin tones.

Service Name

Topicals

Industry

Beauty, Skincare, E-commerce, Health & Wellness

Main Value Proposition

Topicals transforms the way you feel about your skin through effective products that address chronic skin conditions and support mental health.

Description

Topicals offers effective skincare products designed to address chronic skin conditions while promoting mental health awareness. Their formulations are scientifically backed and cater to diverse skin tones.

Key Features

Barrier-safe routines for hydration; Clinically-effective formulas for all skin tones; Products targeting acne and discoloration; Commitment to mental health advocacy

Use Cases

Topicals products are most valuable for individuals dealing with acne, discoloration, and other chronic skin conditions, as well as those seeking to improve their skin's overall health.

Competitive advantages

Fastest-growing skincare brand at Sephora; Clinically-effective products tailored for every shade of skin; $100K+ donated to mental health organizations

Strengths

Topicals excels in creating effective, science-backed skincare solutions that resonate with consumers' emotional and physical needs.

Positioning

Topicals positions itself as a skincare brand that not only addresses physical skin issues but also promotes mental well-being.

Audience

The target users include individuals with chronic skin conditions, beauty enthusiasts looking for effective skincare solutions, and consumers who value mental health advocacy.

CTA

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Tags
  • Skincare

  • Mental Health

  • Chronic Conditions

  • Diversity

Tagline

Soft life, softer skin

Tone of Voice

Empathetic, empowering, inclusive

Differentiation

Topicals uniquely combines skincare with mental health advocacy, focusing on the interplay of diverse skin tones and chronic skin conditions.

Brand Positioning

Topicals identifies itself as a socially conscious brand that merges skincare with mental health awareness, appealing to a diverse audience.

Founded

2018-11-01

Founders
  • Claudia Teng

  • Olamide Olowe