- Service Name
myTU
- Industry
FinTech, digital banking, mobile banking, electronic money institution
- Main Value Proposition
myTU offers a fully mobile banking experience that is accessible, secure, and tailored for families and individuals, allowing for easy management of finances.
- Description
myTU is a digital banking platform that offers convenient and affordable mobile banking solutions for individuals and businesses. It provides a secure and user-friendly experience, allowing users to manage their finances easily through a mobile app.
- Key Features
Free account for EEA citizens; Instant money transfers with no fees; Separate free accounts for kids; State-of-the-art security with multi-factor authentication
- Use Cases
myTU is most valuable for individuals looking for a convenient banking solution, families wanting to manage finances for children, and businesses needing efficient payment processing.
- Competitive advantages
No fees for instant money transfers; Free accounts and payment cards for children; High customer satisfaction with positive user testimonials
- Strengths
myTU's strengths include its user-friendly mobile app, strong security measures, and the ability to cater to both personal and business banking needs, along with a focus on family-friendly features.
- Positioning
myTU positions itself as a modern, user-friendly alternative to traditional banks, focusing on mobile accessibility and family-oriented features.
- Audience
The target users include families, individuals living in the EU, and small business owners who seek a modern and efficient banking solution.
- CTA
Download the app
- Tags
mobile banking
fintech
family banking
secure transactions
- Tagline
Experience convenient & affordable mobile banking, made for everyone.
- Tone of Voice
Friendly, informative, accessible
- Differentiation
myTU stands out in the market by providing a fully licensed electronic money institution service that includes features specifically designed for families, such as accounts for children and no markup fees for currency conversion.
- Brand Positioning
myTU identifies itself as an innovative fintech platform that prioritizes security, convenience, and customer satisfaction in the digital banking space.
- Founded
2019-04-01
- Founders
Raman Korneu
Tomas Navickas