- Service Name
Natural Cycles
- Industry
Healthcare, Fertility Management, Birth Control, Women's Health
- Main Value Proposition
Natural Cycles offers a personalized, hormone-free approach to birth control that empowers users to take control of their fertility.
- Description
Natural Cycles is a healthcare app that provides a non-hormonal, non-invasive method for managing fertility. It uses body temperature data to help users track their fertility status and make informed decisions about birth control and family planning.
- Key Features
FDA Cleared algorithm for fertility tracking; Integration with devices like Apple Watch and Oura Ring; Personalized insights based on individual temperature data; Community support and user testimonials
- Use Cases
Natural Cycles is valuable for users looking to prevent pregnancy, plan for pregnancy, track their menstrual cycle, or recover from childbirth.
- Competitive advantages
Higher effectiveness rates compared to many traditional birth control methods; No data selling practices, ensuring user privacy; Customizable insights that adapt to individual cycles rather than a one-size-fits-all approach
- Strengths
Natural Cycles combines scientific backing with user-friendly technology, offering a reliable and effective alternative to hormonal birth control methods.
- Positioning
Natural Cycles positions itself as a modern, science-based alternative to traditional hormonal birth control methods, appealing to health-conscious consumers.
- Audience
The target users include women seeking hormone-free birth control options, couples planning for pregnancy, and individuals interested in understanding their fertility better.
- CTA
Get started
- Tags
Hormone-free
Fertility tracking
Personalized insights
FDA Cleared
- Tagline
Birth control built around you
- Tone of Voice
Empowering, informative, supportive
- Differentiation
Natural Cycles is the first and only fertility app that is FDA Cleared and CE Marked, providing a scientifically backed method for tracking fertility that is tailored to each user's unique cycle.
- Brand Positioning
Natural Cycles identifies itself as a trustworthy and innovative brand in the fertility management space, focusing on user empowerment and data privacy.
- Founded
2013-06-01
- Founders
Elina Berglund
Raoul Scherwitzl