- Service Name
Neilson Active Holidays
- Industry
Travel, Leisure, Holidays, Multi-activity Holidays
- Main Value Proposition
Neilson provides a unique holiday experience that combines adventure, relaxation, and community, ensuring guests feel welcomed and energized.
- Description
Neilson Active Holidays offers multi-activity holidays in beautiful locations across Europe, combining adventure with relaxation. Guests can enjoy a variety of activities, from water sports to skiing, all while experiencing locally sourced cuisine and exceptional service.
- Key Features
Over 25 activities included in the price; Free activity tuition from expert resort teams; Kids' clubs designed to engage children aged 2 to 17; Delicious locally sourced Mediterranean food
- Use Cases
Neilson holidays are ideal for families looking for engaging activities, couples seeking adventure and relaxation, and solo travelers wanting to meet new people in a supportive environment.
- Competitive advantages
Voted Best Activity Holiday Company 2024; Direct employment of resort teams for consistent service; Wide range of activities suitable for all ages and skill levels
- Strengths
Neilson's main strengths include its inclusive approach to activities, the warmth and enthusiasm of its staff, and the beautiful locations of its resorts.
- Positioning
Neilson positions itself as a leader in the multi-activity holiday market, emphasizing inclusivity, community, and a unique holiday experience.
- Audience
The target audience includes families with children, couples looking for active vacations, and solo travelers interested in multi-activity holidays.
- Brand Positioning
Neilson's brand identity is centered around providing active, engaging, and enjoyable holiday experiences, with a focus on customer satisfaction and community spirit.
- CTA
Save £50pp using code SPRING50
- Differentiation
Neilson stands out by offering a high level of inclusivity in activities and a strong focus on creating a positive atmosphere, referred to as 'Good Energy', which is fostered by dedicated staff and returning guests.
- Tagline
Slide into Spring and Save £50pp
- Tags
active holidays
family-friendly
inclusive activities
Mediterranean cuisine
- Tone of Voice
Welcoming, enthusiastic, friendly
- Founded
1978-01-01