- Service Name
The New Consumer
- Industry
Media, Publishing, Consumer Insights, Technology
- Main Value Proposition
The New Consumer provides essential insights into consumer behavior and market trends, helping readers understand the evolving landscape of spending and technology.
- Description
The New Consumer is a publication that explores how and why people spend their time and money, focusing on the impact of technology on consumer behavior. It offers insights through a newsletter, website, and podcast, supported by membership subscriptions.
- Key Features
In-depth analysis of consumer trends; Focus on innovative companies and products; Critical yet approachable editorial perspective; Member-supported publishing model
- Use Cases
The New Consumer is most valuable for professionals in marketing, business strategy, and consumer research, as well as anyone interested in understanding modern consumer behavior.
- Competitive advantages
Unique focus on the intersection of technology and consumer brands; Member-supported model that prioritizes quality content over sensationalism; Expert insights from a seasoned journalist with a background in tech and business
- Strengths
The publication's strengths lie in its analytical approach, the credibility of its founder, and its commitment to providing valuable insights into consumer behavior and market dynamics.
- Positioning
The New Consumer positions itself as a thought leader in the analysis of consumer trends, particularly in relation to technology and innovative brands.
- Audience
The target audience includes marketers, business professionals, tech enthusiasts, and consumers who are keen on understanding market trends and consumer behavior.
- CTA
Join: $200 / Year Join: $20 / Month More Options
- Tags
Consumer Trends
Technology
Market Analysis
Membership
- Tagline
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
- Tone of Voice
Critical, analytical, approachable
- Differentiation
The New Consumer stands out by offering a critical and analytical viewpoint on consumer trends without being cynical, making it approachable for a wide audience.
- Brand Positioning
The brand identity is centered around being essential and insightful, appealing to both influential industry players and everyday consumers.
- Founded
2019-01-01
- Founders
Dan Frommer