- Service Name
New Look
- Industry
Retail, Eyewear, Optical, Fashion
- Main Value Proposition
New Look provides stylish and affordable eyewear solutions while prioritizing customer experience and eco-responsibility.
- Description
New Look offers a wide selection of prescription glasses, sunglasses, and contact lenses tailored for various styles and budgets. Their mission is to redefine optical rules and deliver a better vision of the world.
- Key Features
Virtual try-on technology; Wide selection of designer brands; Eco-responsible certification; Free standard shipping on orders over $100
- Use Cases
New Look is most valuable for individuals seeking fashionable eyewear, those needing prescription lenses, and customers looking for eco-friendly options.
- Competitive advantages
Large network of over 400 opticians and optometrists across multiple provinces; Exclusive collections and promotions like '2 for 1' offers; High-quality lenses made in their own laboratory
- Strengths
New Look's strengths include a diverse range of eyewear options, commitment to sustainability, and advanced technology for customer convenience.
- Positioning
New Look positions itself as a modern and eco-conscious eyewear provider that combines style with functionality.
- Audience
The target audience includes fashion-conscious individuals, families looking for eyewear for children, and environmentally aware consumers.
- CTA
Book an appointment
- Tags
Eyewear
Eco-responsible
Virtual try-on
Designer brands
- Tagline
Prescription Glasses, Sunglasses & Contact Lenses
- Tone of Voice
Friendly, professional, innovative
- Differentiation
New Look is the first company in its sector to be certified eco-responsible, setting it apart from competitors in the eyewear market.
- Brand Positioning
New Look's brand identity emphasizes innovation, sustainability, and a customer-centric approach in the optical industry.
- Founded
1986-01-01