- Service Name
Newswise
- Industry
Media, News, Research, Public Relations
- Main Value Proposition
Newswise simplifies and accelerates the process of connecting journalists with credible research news and experts.
- Description
Newswise is an online platform that connects journalists with the latest research news in medicine, science, and business. It serves as a newswire for institutions to share their research findings and innovations with a wider audience.
- Key Features
Access to embargoed research news from top institutions; Expert Pitch for connecting experts with breaking news events; Research Alert for notifying reporters of upcoming studies; Google Factcheck for verifying claims made in news and social media
- Use Cases
Newswise is most valuable for journalists seeking timely research news, institutions looking to promote their findings, and researchers wanting to connect with media professionals.
- Competitive advantages
Extensive network of over 2,400 media outlets globally; Real-time access to embargoed news for verified reporters; Specialized tools like Expert Pitch and Research Alert for targeted communication
- Strengths
Newswise's strengths lie in its vast repository of research news, its established relationships with media outlets, and its innovative tools that facilitate expert communication.
- Positioning
Newswise positions itself as a leading source of research news, bridging the gap between academia and the media.
- Audience
The target users include journalists, media relations professionals, and researchers from various institutions who benefit from timely access to research news.
- CTA
Sign Up Now
- Tags
research news
press release distribution
media relations
science communication
- Tagline
Connecting Research and Experts with Journalists
- Tone of Voice
Professional, informative, accessible
- Differentiation
Newswise uniquely combines a comprehensive database of research news with direct access to experts, enabling efficient communication between researchers and media professionals.
- Brand Positioning
Newswise identifies itself as a trusted platform for disseminating credible research news, enhancing the visibility of scientific advancements.
- Founded
1991-01-01
- Founders
Roger Johnson