- Service Name
Newzoo
- Industry
Gaming, Data Analytics, Market Research, Insights
- Main Value Proposition
Newzoo provides actionable and reliable insights to help game developers and publishers make informed decisions with reduced risk.
- Description
Newzoo is a leading platform that provides comprehensive data and insights for PC and console games. It offers tools for game performance monitoring, gamer research, and market analysis to help developers and publishers make informed decisions.
- Key Features
Title-level engagement and revenue data for thousands of games; Comprehensive gamer demographics and psychographics; Market sizing and forecasting insights; Custom research tailored to specific business needs
- Use Cases
Game competitor research; Marketing strategy development for games; Improving player retention through data insights; Benchmarking against industry standards
- Competitive advantages
Access to over 100 metrics for game performance analysis; Comprehensive global gamer study with insights from over 73,000 consumers; Expert consulting services tailored to the gaming industry
- Strengths
Newzoo's strengths lie in its extensive data coverage, expert insights, and the ability to provide tailored solutions for various gaming industry challenges.
- Positioning
Newzoo positions itself as the go-to platform for comprehensive data and insights in the gaming industry, catering to both PC and console markets.
- Audience
The primary target users include game developers, publishers, and marketers who seek to leverage data for strategic decision-making.
- CTA
Contact sales
- Tags
Gaming Data
Market Insights
Gamer Research
Performance Monitoring
- Tagline
The leading PC & console games data platform
- Tone of Voice
Professional, informative, authoritative
- Differentiation
Newzoo stands out in the market by offering a vast array of data metrics and insights specifically tailored for the gaming industry, including unique gamer research and market analysis tools.
- Brand Positioning
Newzoo is recognized as a trusted leader in gaming data and insights, known for its reliability and depth of information.
- Founded
2007-06-01
- Founders
Peter Warman
Thijs Hagoort