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MANABO: SWOT analysis

MANABO offers educational programs for learning Japanese in Japan, ranging from short-term to long-term courses. The service provides comprehensive support, including visa assistance and accommodation arrangements for international students.

Strengths

  • MANABO has established partnerships with over 100 language schools across Japan, providing students with a wide range of options.

  • The company offers personalized support throughout the entire educational journey, from application to graduation.

  • A strong alumni community, known as MANABO CLUB, fosters connections and support among students, enhancing their experience.

  • MANABO's services include comprehensive support such as visa assistance and accommodation arrangements, which are crucial for international students.

  • The company has been operating since 2015, demonstrating a solid track record and experience in the field of language education.

  • Free consultations for prospective students help to attract and engage potential clients, making the initial steps less daunting.

  • The brand's positioning as a leading provider of Japanese language education appeals to students seeking a supportive and community-oriented environment.

  • MANABO's focus on cultural exchange programs adds value to the educational experience, appealing to students interested in immersing themselves in Japanese culture.

Weaknesses

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Opportunities

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Threats

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