- Service Name
Nielsen Norman Group UX Training and Consulting
- Industry
User Experience, Training, Consulting, Research, UX Design
- Main Value Proposition
Nielsen Norman Group offers expert-led training and consulting services that empower UX professionals to improve user experiences through actionable insights and research-backed practices.
- Description
Nielsen Norman Group provides comprehensive UX training and consulting services aimed at enhancing user experience through research-backed methodologies. They offer certification programs and expert guidance for UX professionals and teams.
- Key Features
Live online courses taught by industry experts; UX certification program with practical exams; Private team training tailored to specific goals; Consulting services for research, strategy, and product evaluation
- Use Cases
NN/g services are most valuable for UX professionals seeking certification, teams looking to enhance their UX skills collaboratively, and organizations needing expert consulting for UX strategy and evaluation.
- Competitive advantages
Established reputation with over two decades of experience in UX; Research-backed methodologies that set industry best practices; Practical advice that clients find effective and reliable
- Strengths
The main strengths of NN/g include their expert team, a strong focus on research, a commitment to practical solutions, and a comprehensive range of training and consulting services.
- Positioning
Nielsen Norman Group positions itself as a leader in the UX field, providing high-quality training and consulting services that are grounded in extensive research and practical application.
- Audience
The target users include UX professionals, teams within organizations looking to improve their UX capabilities, and companies seeking expert consulting in user experience.
- CTA
Get Pricing for Team Training
- Tags
UX Training
UX Certification
Consulting Services
User Research
- Tagline
Research-based, practitioner-focused. Your source for UX guidance and training.
- Tone of Voice
Professional, authoritative, supportive
- Differentiation
NN/g stands out in the market due to its extensive experience of over 25 years in UX research and design, providing trusted, research-backed guidance without gimmicks or trends.
- Brand Positioning
NN/g is identified as a trusted authority in user experience, known for its rigorous research and commitment to improving UX practices across various industries.
- Founded
1998-01-01
- Founders
Donald Norman