- Service Name
Norwegian Air Shuttle
- Industry
Aviation, airline, low-cost carrier, passenger transport
- Main Value Proposition
Norwegian offers affordable flights worldwide, making travel accessible to a broader audience.
- Description
Norwegian Air Shuttle is a low-cost airline offering affordable flights to various destinations worldwide. It provides a user-friendly booking experience through its low fare calendar and rewards program.
- Key Features
Low fare calendar for easy booking; CashPoints rewards program; Wide range of destinations; Special assistance for reduced mobility
- Use Cases
The service is most valuable for budget-conscious travelers, frequent flyers looking to earn rewards, and those needing special assistance during travel.
- Competitive advantages
Third largest low-cost carrier in Europe; User-friendly booking system with a low fare calendar; Ability to collect CashPoints for future travel discounts
- Strengths
Norwegian's strengths include its competitive pricing, extensive route network, and customer loyalty program that enhances the travel experience.
- Positioning
Norwegian positions itself as a leading low-cost airline that prioritizes affordability and customer satisfaction in the travel industry.
- Audience
The target users include budget travelers, business travelers seeking affordable options, and individuals with reduced mobility requiring special assistance.
- CTA
Book now
- Tags
cheap flights
low-cost airline
travel rewards
affordable travel
- Tagline
Book cheap flights with the low-cost airline | Norwegian
- Tone of Voice
Friendly, accessible, informative
- Differentiation
Norwegian stands out in the market as a leading low-cost carrier in Europe, providing a combination of low fares and a comprehensive rewards program.
- Brand Positioning
The brand identity of Norwegian emphasizes low-cost travel without compromising on quality, appealing to a diverse range of travelers.
- Founded
1992-01-01
- Founders
Bjørn Kjos