- Service Name
NYX Professional Makeup
- Industry
Beauty retail; makeup and cosmetics
- Main Value Proposition
Browse makeup for face, lips, eyes and professional artistry, with product and shade information on the store.
- Key Features
Face, lip and eye makeup; body products; pro-artistry products; virtual try-on; shade-finder tools; product and shade listings.
- Use Cases
Browse makeup by product category or use the store’s shade and virtual try-on tools while evaluating products.
- Strengths
The store groups makeup by category and provides shade-finder and virtual try-on tools.
- Positioning
A makeup brand and online store with consumer and pro-artistry product categories.
- Audience
Makeup shoppers and makeup artists browsing the brand’s listed products and tools.
- Tags
Makeup
cosmetics
face makeup
lip makeup
eye makeup
pro artistry
- Differentiation
The official store combines makeup categories with shade-finder and virtual try-on tools.
- Brand Positioning
A cosmetics brand with consumer makeup and pro-artistry categories.
NYX Professional Makeup: Summary
NYX Professional Makeup is a cosmetics brand with face, lip, eye, body and pro-artistry products. Its US site also offers virtual try-on and shade-finder tools. The brand identifies certain products as vegan formula makeup; check each product page for its ingredients and claims.