- Service Name
OBI Baumarkt
- Industry
Retail, Home Improvement, E-commerce, DIY
- Main Value Proposition
OBI offers everything you need for your DIY projects, from products to expert advice, ensuring a seamless experience from planning to execution.
- Description
OBI Baumarkt is a comprehensive online and physical store offering a wide range of products for home improvement, gardening, and construction. It provides services from planning to execution for various DIY projects.
- Key Features
Wide range of products for home, garden, and construction; Personalized planning services for kitchens, bathrooms, and gardens; DIY tips and guides available online; Rental service for tools and equipment
- Use Cases
OBI is most valuable for homeowners looking to renovate their bathrooms, kitchens, or gardens, as well as DIY enthusiasts planning various home improvement projects.
- Competitive advantages
Comprehensive range of products across multiple categories; Free and personalized consultation services; Convenient online shopping with local market availability
- Strengths
OBI's main strengths include its extensive product selection, expert planning services, and a user-friendly online shopping experience.
- Positioning
OBI positions itself as a one-stop shop for all home improvement needs, combining product sales with expert planning and advice.
- Audience
The target users include homeowners, DIY enthusiasts, and individuals planning home renovations or gardening projects.
- CTA
Discover offers, Get inspired, Start your project
- Tags
DIY
Home Improvement
Gardening
Construction
- Tagline
Make your bathroom a wellness oasis
- Tone of Voice
Informative, supportive, encouraging
- Differentiation
OBI stands out by providing personalized planning services for home improvement projects, along with a vast selection of products and a strong online presence.
- Brand Positioning
OBI's brand identity emphasizes reliability, expertise, and customer-centric services in the home improvement market.
- Founded
1970-01-01
- Founders
Emil Lux
Klaus Birker
Manfred Maus