- Service Name
Obvious
- Industry
Finance, Cryptocurrency, Digital Wallets, Blockchain Technology
- Main Value Proposition
Obvious offers a secure and user-friendly platform for managing both fiat and cryptocurrencies, emphasizing self-custody and economic freedom.
- Description
Obvious is a full-stack self-custody solution that enables retail users to access and manage tokenized on-chain assets. It builds on stablecoins and smart contract wallet infrastructure, providing a simple and friendly user experience.
- Key Features
Up to 5.5% interest on US dollar savings; Multi-chain account abstraction for cryptocurrencies; Easy integration for apps to onboard users to web3; Self-custody of funds ensuring user control
- Use Cases
Obvious is most valuable for users looking to save in US dollars while earning interest, manage multiple cryptocurrencies, and integrate crypto functionalities into their applications.
- Competitive advantages
High interest rates on savings compared to traditional banks; Comprehensive support for multiple blockchain networks; User-friendly interface that simplifies complex crypto transactions
- Strengths
Obvious excels in providing a secure, easy-to-use platform that integrates various financial services, making it accessible for both novice and experienced users.
- Positioning
Obvious positions itself as a modern alternative to traditional banking, leveraging blockchain technology to offer innovative financial solutions.
- Audience
The target users include retail investors interested in cryptocurrencies, app developers looking to integrate web3 functionalities, and individuals seeking a secure way to manage their digital assets.
- CTA
Get started now
- Tags
self-custody
blockchain
cryptocurrency
digital wallet
- Tagline
The future of money, redefined!
- Tone of Voice
Innovative, empowering, user-friendly
- Differentiation
Obvious stands out by providing a seamless experience for managing both traditional and digital currencies, with a strong focus on self-custody and user control over funds.
- Brand Positioning
The brand identity of Obvious is centered around empowerment through self-custody and economic freedom, appealing to users who value control over their financial assets.
- Founded
2022-02-01
- Founders
Himanshu Retarekar
Jebu Ittiachen
Pradeep Banavara