- Service Name
Vyde
- Industry
Advertising, Digital Marketing, Interactive Advertising, Consumer Engagement
- Main Value Proposition
Vyde provides a unique advertising experience that fosters active consumer engagement and delivers valuable brand perception insights.
- Description
Vyde is a platform that transforms video and display advertising by enabling consumers to engage in immersive two-way conversations with brands. It enhances brand interactions and insights by shifting the focus from passive viewing to active engagement.
- Key Features
Empowers consumers to control their ad experience; Offers up to 28x more attention time than standard formats; Provides up to 15x longer dwell time than standard formats; Enables up to 68x higher brand interaction than standard formats
- Use Cases
Vyde is most valuable in scenarios where brands seek to enhance consumer engagement, gather real-time feedback, and create personalized advertising experiences.
- Competitive advantages
Significantly higher attention and dwell times compared to standard advertising formats; Real-time insights into consumer perceptions and interactions; Flexible platform options with self-serve or managed services
- Strengths
Vyde's strengths lie in its ability to create engaging ad experiences, its focus on consumer empowerment, and its provision of actionable insights for brands.
- Positioning
Vyde positions itself as a leader in the next frontier of attention in advertising, focusing on active consumer engagement rather than passive viewing.
- Audience
The target users include marketers looking for innovative advertising solutions, brands aiming to improve consumer interactions, and consumers who prefer engaging with brands in a meaningful way.
- CTA
Get Started, Explore Case Studies, Learn More, Get In Touch
- Tags
Active Attention
Consumer Engagement
Interactive Advertising
Brand Insights
- Tagline
Vyde for Active Attention.
- Tone of Voice
Innovative, engaging, empowering
- Differentiation
Vyde stands out by transforming traditional advertising into a two-way conversation, allowing consumers to interact with brands actively rather than passively consuming content.
- Brand Positioning
Vyde's brand identity emphasizes innovation in advertising, consumer empowerment, and the creation of meaningful connections between brands and consumers.
- Founded
2018-01-01
- Founders
Ben Swinburne
Sam Peters