- Service Name
Ogury
- Industry
Advertising, Adtech, Digital Marketing, Privacy-focused Solutions
- Main Value Proposition
Ogury offers a unique advertising solution that ensures effective audience targeting while maintaining consumer privacy, setting it apart from traditional adtech methods.
- Description
Ogury is a global adtech company that provides advertising solutions focused on privacy, targeting personas rather than individuals. Their innovative approach combines robust data and insights to deliver effective advertising campaigns without compromising consumer privacy.
- Key Features
Personified Advertising that targets personas, not individuals; Data-driven solutions that enhance traditional targeting methods; High performance metrics validated by industry benchmarks; Commitment to privacy and sustainability in advertising
- Use Cases
Ogury is most valuable for brands and advertisers looking to reach their target audience effectively without compromising on privacy, as well as for publishers seeking to enhance their ad offerings.
- Competitive advantages
Above-average performance metrics in attention and ad viewability; Strong brand safety measures certified by trusted industry partners; Lower energy consumption due to non-use of personal information
- Strengths
Ogury's strengths lie in its robust data insights, commitment to privacy, high performance in advertising metrics, and a sustainable approach to adtech.
- Positioning
Ogury positions itself as a leader in privacy-focused advertising solutions, catering to the evolving needs of the digital marketing landscape.
- Audience
The target users include brands, advertising agencies, and publishers who prioritize privacy and effective audience targeting.
- CTA
Speak to a member of our team
- Tags
Privacy
Adtech
Data-driven Advertising
Sustainability
- Tagline
Fueled by data. Grounded in privacy.
- Tone of Voice
Professional, Trustworthy, Innovative
- Differentiation
Ogury's focus on privacy-preserving data collection and its innovative Personified Advertising approach distinguishes it from competitors who rely on personal data.
- Brand Positioning
Ogury's brand identity emphasizes trust, innovation, and a commitment to consumer privacy, establishing it as a responsible player in the adtech industry.
- Founded
2014-01-01
- Founders
Jean Canzoneri
Jonathan Ferrebeuf
Jules Minvielle
Mathieu Desve
Thomas Pasquet