- Service Name
Old Hickory Credit Union
- Industry
Financial Services, Banking, Credit Unions, Community Banking
- Main Value Proposition
Old Hickory Credit Union offers members a secure and affordable banking experience with a strong emphasis on fraud prevention and financial education.
- Description
Old Hickory Credit Union is a financial cooperative that provides a range of banking services including loans, checking and savings accounts, and fraud prevention. It focuses on affordability and the financial wellbeing of its members.
- Key Features
Fraud Prevention Service; Kasasa Checking Accounts with cashback and interest; Home Equity Line of Credit; Mobile Banking with biometric login and mobile deposit
- Use Cases
Members seeking to protect their financial information from fraud; Individuals looking for competitive loan rates and checking account benefits; Families wanting to establish savings habits through youth accounts
- Competitive advantages
Strong emphasis on fraud prevention and member security; Community-oriented services and promotions; Competitive loan rates and cashback offers on checking accounts
- Strengths
Key strengths include a robust fraud prevention service, a variety of attractive checking and savings account options, and a commitment to member education and financial wellness.
- Positioning
Old Hickory Credit Union positions itself as a trusted community bank that prioritizes member security and financial wellbeing over profit.
- Audience
The target audience includes local community members, families, young adults, and anyone looking for affordable banking solutions and financial education.
- CTA
Apply Now
- Tags
Fraud Prevention
Community Banking
Affordable Loans
Kasasa Checking
- Tagline
Sun’s Out, Fun’s Out!
- Tone of Voice
Friendly, supportive, informative
- Differentiation
The credit union differentiates itself by providing personalized service and community-focused banking solutions, including unique products like Kasasa checking accounts that offer cashback and high interest rates.
- Brand Positioning
The brand identity is centered around community support, financial education, and member-centric services, fostering a sense of belonging and trust.
- Founded
1934-01-01