- Service Name
Oilily
- Industry
Fashion, Apparel, Children's Clothing, Accessories
- Main Value Proposition
Oilily offers a vibrant collection of high-quality, handcrafted products that bring joy and style to families.
- Description
Oilily is an online store that specializes in colorful and handcrafted clothing, bags, and accessories for women, girls, and boys. The brand is known for its unique Dutch design that has been around since 1963.
- Key Features
Free shipping on orders over €75; Fast shipping within 24 hours; Flexible payment options with Klarna; Diverse product range including clothing, bags, and bedding
- Use Cases
Oilily products are ideal for everyday wear, special occasions, and gifting, making them versatile for various scenarios in family life.
- Competitive advantages
Distinctive and colorful designs that are not commonly found in other brands; Strong emphasis on quality and craftsmanship; Wide range of products catering to different age groups and needs
- Strengths
The brand's strengths lie in its unique design, quality materials, and a strong heritage in Dutch fashion, which resonates well with customers looking for distinctive and stylish products.
- Positioning
Oilily positions itself as a premium brand that combines playful design with high-quality materials, appealing to families who value style and uniqueness.
- Audience
The target audience includes fashion-conscious women, parents shopping for their children, and individuals looking for unique gifts.
- CTA
Shop now with up to 50% off in the sale!
- Tags
Colorful
Handcrafted
Dutch Design
Family Fashion
- Tagline
Spread the joy!
- Tone of Voice
Playful, vibrant, creative
- Differentiation
Oilily stands out in the market with its unique Dutch design aesthetic and a focus on colorful, playful prints that appeal to both children and adults.
- Brand Positioning
Oilily's brand identity is rooted in its Dutch heritage, emphasizing creativity, joy, and a commitment to quality in every product.
- Founded
1963-01-01
- Founders
Willem Olsthoorn